SNOW.CZ, BEZKY.NET/NORDICmag.cz, CESKE-SJEZDOVKY.CZ, LYZOVANI.CZ, SNEHOVE-ZPRAVODAJSTVI.EU, POCASI-HORY.CZ, SKIPAS-ZDARMA.CZ

Send us the URL where the visitor should land on your website together with the banner please.

Desktop formats (PC, notebook)

Big Square
Size: 300 x 300 px (or 300 x 250 px)
Format: jpg / png / gif / HTML5
Data size: up to 100 kB

Traditional distinctive and popular square format that can be easily used on mobile devices.

Double Leaderboard
Size: 950 x 200 px (or similar)
Format: jpg / png / gif / HTML5
Data size velikost: up to 100 kB

Thanks to its location at the top of the monitor and its representative size, Double Leaderboard is a very distinctive advertising format.

Super Full
Size: 560 x 100 px (or similar)
Format: jpg / png / gif / HTML5
Data size: up to 60 kB

A small format that benefits from being placed in the middle of web content.

Wallpaper (WideSquare)
Size: 480 x 300 px
Format: jpg / png / gif / HTML5
Data size: up to 150 kB

Thanks to its placement in the content, Wallpaper is a significant advertising format. Wallpaper can take the form of a classic static ad or you can set it in motion using an HTML5 file.

Skyscrapper
Size: 160 x 600 px
Format: jpg / png / gif / HTML5
Data size: up to 100 kB

Branding (SNOW.cz)
Dimensions: LeaderBoard 1 164 x 200, 2x SkyScraper 160 x 1 000, background image size 1 920 x 1 200 px (space above the web content 200 px, internal dimension of the web content 1 164 px)
Format: jpg / png
Data size: up to 400 kB altogether


Mobile formats

Mobile Strip
Size: 600 x 200 px (or similar)
Format: jpg / png / gif
Data size: up to 100 kB

Responsive mobile banner that appears above the editorial content.

Mobile Top sticky
Size: 600 x 200 px (or similar)
Format: jpg / png
Data size: up to 100 kB

Responsive ad format that appears at the top of the page. When the device is oriented vertically for a certain time, it remains in the upper position (it is “sticky”) and a close button is added to the upper right corner. If the user scrolls up, it returns to the original position. If the user clicks the close button, it will no longer appear as a sticky in this session.

Mobile Square
Size: 480 x 480 px (or  300 x 300 or 300 x 250 px)
Format: jpg / png / gif / html5
Data size: up to 100 kB

Square is a distinctive and popular advertising format that fills horizontaly the entire screen of a mobile device.

Mobile interscroller (mobile branding)
Size: 480 x 820 px
Format: jpg / png
Data size: up to 150 kB

A distinctive mobile format that stays “stuck in the background” when scrolling and gradually takes up the entire screen.

Mobile sticky footer
Size: 600 x 200 px (or similar)
Format: jpg / png
Data size: up to 100 kB

A responsive advertising format that is pasted at the bottom of the screen until the user hides it with a button. Powerful format.


HTML5 banners  – specification

For displaying banners we use the system AdOcean from Gemius. Complete specifications for the correct preparation of banners in HTML5 See the link below:

HTML5 banner specification for AdOcean banner system

Banner HTML5 can be uploaded into the system in the form of a zip file or just one .html file (usually index.html).