The Czech ski magazine SNOW
SNOW is the most famous ski magazine on the Czech and Slovak market. SNOW performs its own researches, ski tests and camps and promotes itself in the ski resorts on the road show SNOW tour. SNOW is a ski magazine with smart content and layout, most experienced editorial staff and strong marketing support.
Readership (2020/21): 36 000 monthly, 127 000 yearly
Example of cover page:
On-line version of the magazine:
Examples of advertising formats:
The readers have to recognize the destination and find out the right answer to a question. The destination is not mentioned by name, only by photos and hints.